Content Management

Content has become an integral part of the e-commerce landscape. Be it brand content or user generated content, customers are now depending on it to make their buying decisions. As the traditional models of e-commerce evolve to integrate content into the buying process, it is essential to have robust content management practices and systems in place.

We help by seamlessly integrating content and commerce eco systems, bringing to bear our experience with leading retailers (like Barneys New York and Vitamin Shoppe) in this area.

Our goal is that the creative teams should only have to focus on creating engaging content. Technology should ensure the smooth flow of data between the commerce and content systems.

To achieve this goal our team works closely with all stakeholders, setting up systems and processes to make it a joy to create and manage content.


As one of the leading content management platforms, WordPress presents an exciting opportunity to retailers for creating content. It is easy to use, has multiple There are multiple tools and capabilities already present in the WordPress eco-system that allow product information to be embedded into the content.

We assist you with
  • Including product data with the content, enabling articles to act as catalysts to buying decisions. The capability to add products to cart from within the content system is very important, and helps convert the customer’s interest into revenue seamlessly.
  • Embed content within the e-commerce site, and apps to drive customer engagement. Create shoppable look-books, collections etc. and drive revenue
  • From Vendor selection, working closely with hosting providers, integrating across systems, handling migrations to theme customization, we partner with you across the entire content and commerce journey


Sitecore is a leader in web content and digital asset management. In addition, it provides robust integration capabilities with many of its customer intelligence, cross channel content delivery, and commerce products. The innovations and features Sitecore brings with it makes it a leader in the space, as attested by Gartner for the last eight years, placing Sitecore in the leaders’ quadrant consistently for "Digital Experience Platforms", "Web Content Management" and "Multichannel Campaign Management

We help you leverage the features of the product to address your business needs, minimizing customization and quickly rolling out your desired solutions.

We bring our deep e-commerce knowledge coupled with our platform expertise to bear and work with you to identify how content can be integrated with your commerce store optimally.

Whether you want to use Sitecore as a product information management system, a web content management system, and digital asset management system or leverage its commerce features, we partner with you to provide end to end implementation and support.


Increased online sale of exclusive products for Barneys New York

Learn how Adapty helped an on-line luxury retailer in the US, through a case study.

Reasons Why We Rock

We specialise in

As specialists in Oracle ATG, Deamandware and Magento our creative and innovative team provide services that look stunning, whilst delivering results.

Demandware is a world class on demand, feature-rich, cross channel enterprise commerce solution...

Magento Enterprise is the fastest growing and feature-rich eCommerce platform that offers merchants...


A team of experienced, passionate and dedicated digital specialists, working in partnership with our clients to help fulfill their online potential. We relish the opportunity to work with new clients. If you have a project you would like to discuss, why not get in touch?

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