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Adapty launches the new
enterprise eCommerce site of Fabindia

Mumbai, India – Aug 5, 2018 – Adapty, a digital technology solutions provider, is proud to have partnered with FabIndia through the enterprise technology strategy, platform evaluation, product selection and implementation phases. Adapty worked in tandem with the Fabindia team to successfully launch the new site on Oracle Commerce Cloud platform in a record time of 3 months. The new re-designed site is highly scalable and provides a seamless online shopping experience to customers across the globe.

“We spent a lot of time evaluating the right partner and platform to power our next growth journey. We are glad that we chose Adapty to be our trusted partner” says Arun Naikar, eCommerce Business Head, Fabindia.

This was the first ever Indian ecommerce site launched on the new Oracle Commerce Cloud platform and Adapty was the obvious choice due its deep capability in enterprise ecommerce platforms and more than a decade experience on Oracle ATG Endeca Commerce now transformed to Oracle Commerce Cloud (OCC).

Adapty developed an OCC-based solution that serves as a basis for Fabindia’s future initiatives that will lead to a consumer-focused ecommerce ecosystem and achieve their omnichannel business goals. We began by leveraging OCC’s robust product suite and delivered key features including multiple payment methods (Netbanking - CCAvenue, Credit Card - HDFC Bank, COD), SMS verification, multisite feature, ability to upload feeds using Admin UI, Viniculum inventory and Responsys marketing integration. A highly scalable and modular solution has been built, so that future functionality, such as bespoke product, loyalty program can be built with ease and faster time-to-market.

Adapty is extremely pleased to be a trusted partner to Fabindia. We are confident that the product roadmap will scale Fabindia’s ecommerce business multi-folds making it a great case study for the industry to follow, says Abhijit Mehta, CEO, Adapty.

About Adapty

Adapty is a leading digital commerce company. As experts in digital commerce platforms, our technology teams design and implement omni-channel solutions that drive customer engagement and business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is headquartered in New Jersey, USA with offices in India and UAE. For more information visit

About Fabindia

Fabindia is an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.

For more information about FabIndia visit