The site missed personalization and responsiveness due to its legacy backend structure of Demandware’s Site Genesis 1.0
Product roadmaps were not clearly defined, leading to an unclear baseline for a transactional strategy.
Business and IT stakeholders were at parity, thus causing a delay in subsequent enhancements.
Any migrations could have compromised the third-party integrations that powered the information supply
Project Approach
Upgrade the SFCC platform to Site Genesis 2.0, which was clued-up for optimal viewing with a minimum resizing, panning, and scrolling, irrelevant of the viewport.
Establish a PMO structure to bring the stakeholders on the same page.
Optimize the checkout process by streamlining the favourite product display pages, user profile management and international order workflows through reduced clicks.
Implement parallel asynchronous processing, and eliminate redundant database requests, effectively accelerating the loading times.
Train the merchandising team for enhanced control over static content, marketing campaigns and other promotions.
Ensure no business disruption with the third-party processes remaining untouched
Key Business Benefits
Double-digit revenue growth with Conversion Rate Optimization (CRO) at all fronts.
Effortless transition of the business team, which further managed their first sale post the transformation without any IT assistance.
A prudently curated map for product selection and customer guidance through the updated Demandware platform.programme
