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How To Optimize Your Website For Google’s Recent Updates In 2022

How To Optimize Your Website For Google’s Recent Updates In 2022
How To Optimize Your Website For Google’s Recent Updates In 2022

There is a lot to consider and master for SEO, including keywords, featured snippets, voice search, and image search. Google is the dominant search engine with an 85% market share. The first five organic results account for 67.6% of all clicks. The Google search algorithm is a digital mechanic that uses over 200 factors for ranking websites, therefore one should always keep an eye on all the latest Google update. SEO is regarded as incredibly effective by 75% of marketers. In this light, there are a plethora of SEO services available. However, this should not be taken for granted and must undergo an SEO audit.

Some Latest Google Updates

Google Update – Page Experience Update Rollout

Google update: 16th June 2021 marked the completion of the Page Experience Update Rollout. The rollout took place gradually over three months. Google then added the Core Web Vitals as a ranking factor.

Google Update – The November 2021 Spam Update

Google update: The update helps improve the quality of search results. In this, sites perceived as spammy by the algorithms got excluded. The good news was for websites that engaged in White Hat SEO. The crux was that sites dealing with questionable SEO practices faced a dropping in rankings.

Google Update – March 2022 Product Reviews Update

Google update: This Product Reviews Update was the third in a series of updates which commenced in 2021. The intent is to reward websites with in-depth reviews based on first-hand experiences. The latest update ensures that product reviews in search meet the below criteria:

  • Helpful in-depth details such as benefits and drawbacks of particular items, product performance, and how it differs from previous versions
  • Unique information such as visuals, audio, or links to other content on the user experience
  • Cover comparable products or explain the uniqueness of a product

What is Page Experience?

Page experience is a set of signals that measure how users perceive their experiences and interactions with web pages. The intent is to help sites provide a quality user experience. The metric gets evaluated using Core Web Vitals, Mobile usability, and HTTPS usage. This is one of the most important google update.

Why is this google update important for all businesses?

Now that Google provides information about the user experience, the web pages undergo tests through visual indicators. The page experience update posits putting the audience at the forefront.

The primary goal has always been displaying the highest quality search results. A major part involves predicting how users respond upon landing on a site. You would have encountered websites with poor user experiences, such as jumping or bouncing content while scrolling. Businesses will need to get on board with their UX checklist, including accessible design, landing page design, form design and navigation design.

While page experience is crucial, Google ranks pages based on the best overall information. In this way, enterprises must ensure a robust SEO strategy in place.

What are the core web vitals? 

Core Web Vitals test the aspects of speed, responsiveness, and stability.

Largest Contentful Paint or LCP

LCP is a crucial, user-centric metric that measures perceived load speed. It marks the page load timeline when the primary content gets loaded. A fast LCP assures the user that the page is useful. The metric reports the render time of the largest image or text block visible within the screen relative to when the page begins to load. In providing a good user experience, web pages should strive to get an LCP of 2.5 seconds or less. A decent threshold is the 75th percentile of page loads, segmented across devices.

Note that the size of the element reported for LCP is typically the one that is visible to the user.

First Input Display or FID

FID is a user-centric metric that measures load responsiveness. It quantifies the experience felt by users when interacting with unresponsive pages. In this, a low FID indicates that the page is useful.

The FID aspect measures the time from when a user first interacts with a page. And this interaction begins with a click on a link or a tap. It extends to the time when the browser starts to process the event handlers in response to that interaction.

To be considered a good user experience, sites should aim for an FID of 100 milliseconds or less.

Cumulative Layout Shift or CLS

CLS, a user-centric and crucial metric, measures visual stability. The purpose is to help quantify how often users experience unexpected layout shifts. A low score ensures a delightful page.

CLS measures the largest burst of layout shift scores for every unexpected shift that occurs through the lifespan of a page. The layout shift happens when a visible element changes position from one rendered frame to the next.

Also Read :- How Voice Search Can Change the SEO Game for eCommerce Businesses

Steps to optimize your website for Page Experience

If you have not yet optimised your website for the Page Experience metric, you are missing out on some incredible ranking boost. Below are the four ways to optimize your website.

Working on the Loading Speed

The first of the Core Web Vitals is the LCP. There are several ways to optimize for LCP. One of the ways is speeding up a server. This turns up a static page rather than building the page each time it gets clicked. Another is to compress images and text files and cache certain assets. Better yet, preloading some of the elements.

Working on Interactivity

The second Core Web Vital is FID. In the eyes of Google, the FID should be shorter than 100 milliseconds. Today, readers know about web pages that keep them waiting long after clicking on an element.

Note that the interactivity aspect requires that multiple factors get worked upon, such as minifying JavaScript and frontrunning script loading.

Working on the Layout Shift

The third and final Web Vital is the CLS. An instance is where one is waiting for a page to load. In the meantime, you might click on one aspect, and another element gets loaded instead. A way around this is to identify and work on factors that hamper the CLS. For instance, those using WordPress can work on the following:

  • Dimensionless images, videos, ads, and embedded objects
  • Dynamic content such as animations
  • Unstyled texts

Note that CLS applies to mobile, given Google’s mobile-first approach. Another reason is that mobile devices have weaker processors and smaller screens.

Working on other elements

Apart from the Core Web Vitals, mobile-friendliness makes for a crucial factor. The aspects that corporations must look at are small-text sizes and the use of Flash media. Another aspect is website security. An insecure HTTP is a liability.

Which Google Tools help you in measuring Page Experience?

There are quite a lot of tools that measure Page Experience. A few of them are next.

PageSpeed Insights – It is excellent for assessing page-level performance. It is ideal for non-developers studying specific pages. Also, it is valuable when relying on external data sources.

Chrome User Experience Report (CrUX) – It provides field data at the URL level. It also presents Core Web Vitals for websites with sufficient traffic.

Search Console – It measures search traffic and performance, including Core Web Vitals. The standout is that it assesses groups of similar pages using the same template.

Lighthouse – It is a lab tool that provides specific opportunities to enhance page performance. The tool enables developers to script interaction flows for performance testing.

Also Read:- Google Universal Analytics is going away in 2023: How to migrate to GA4?

Conclusion

A valuable feature that keeps the convenience factor for online users, page experience is crucial for search engine rankings. It is backed by the Core Web Vitals, mobile-friendliness, and site security.

Adapty offers digital transformation services that take care of every one of these aspects. The team helps ensure that the site is economical and easy to use. With this, your enterprise can heed focus on its core competency. The ultimate objective is for the technical infrastructure to bridge the gap between business value and customer experience.

Contact us to know more.


About Amanda Cruz

Amanda Cruz is CX & Digital Commerce Strategist working with Adapty

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