Nowadays, almost everybody who uses the internet has heard about and used voice search. Whether it involves talking to a smart speaker or voice assistant, you surely might have tried asking your voice-enabled device to help you find certain information on the internet.
This technology is so popular that it is estimated that half of all internet searches done by users in the US use voice, and this number is continuing to grow. This means that the popular voice assistants, such as Amazon Echo’s Alexa, Microsoft’s Cortana, Apple’s Siri, and Google Home, will be utilized even more as time goes.
Voice Search and eCommerce
In line with voice search’s widespread usage in accessing different kinds of information, this technology has also started dominating the eCommerce industry. Now, people are starting to shop for their necessities online through their voice-enabled devices.
With this development, users can now search for the products they are looking for faster and easier. They do not have to take the time to type in their queries.
An average internet user has a typing speed of about 30 to 35 words per minute. When using a mobile device, users may type even slower. These stats are completely beaten with voice search. Through this technology, users can easily activate their voice-enabled device and say the name or describe the product they need.
Voice search also provides an added layer of convenience for online shoppers. With this technology, they can continue shopping online even while doing other tasks, such as cooking, cleaning, and watching TV.
Ultimately, voice search has helped make eCommerce transactions faster.
How Voice Search Can Affect Your SEO Strategy
If you have been in the eCommerce industry for quite some time, you might have already established an SEO strategy for your website. However, with the growth of voice search, you might have to tweak your eCommerce marketing strategy.
Natural Language and Its Effect on Keywords
When users utilize voice search, their queries are similar to how they speak in real life. This means that they often use complete sentences instead of a string of keywords or phrases.
For example, a user typing in their query will enter “SEO meaning” or “SEO definition.” On the other hand, an individual using voice search will say, “What does SEO mean?” or “What is the definition of SEO?”
Although this might not look like a drastic change, users’ switch to natural language when using voice search will affect your SEO strategies. Using shorter keywords on your content may not be suitable if your target audience is entering longer queries.
There are two things that you can do to address this transition on users’ queries:
Use Question Keywords
Now that individuals are using complete sentences when searching for information on the internet, they are more likely to ask their voice-enabled devices questions instead of using imperative sentences. So, a user looking for the definition of SEO will most likely say, “What is the definition of SEO?” instead of “Tell me the definition of SEO.”
To address this shift, you should focus on finding question keywords when doing your research. This means that your keyword list should contain phrases that have the words how, what, where, when, who, why, and other general trigger words that most users search for.
Choose Long-Tail Keywords
Because voice search involves longer search queries, you should adjust the length of your keywords accordingly. When optimizing your content for voice search, do not forget to include long-tail keywords.
This type of keyword will allow you to reach your audience without dealing with too much competition. Additionally, longer keywords are more often used in voice search because individuals do not have to worry about typing long search queries. This means that using long-tail keywords is ideal if you want to decrease competition and target people who use voice search.
Have you tried using voice search? If yes, you must know that voice assistants only read out one result for your search query. But how do they choose which search result they should readout?
The answer to this question is quite simple. Voice assistants were designed to prioritize featured snippets when available.
Featured snippets are also called “position zero” because they appear above the organic search results on SERPs. They contain brief excerpts from websites that Google thinks are relevant to your search queries. Their primary purpose is to answer your question quickly.
As an eCommerce business owner, you should aim to have your content land the position zero. Here are some ideas to do this:
- Structure your content, so Google chooses it for a featured snippet. You can do this by including definitions in your content and titling the section “What is …” You can also create a table or ordered list and place them in your content.
- Make sure to incorporate your brand’s relevant keywords in your website’s URL, meta title, and H1.
Statistics show that voice searches done using mobile devices are three times more likely to be locally based compared to typed-in queries. This makes optimizing for local SEO more important now that voice search is gaining popularity.
Doing this is beneficial, especially for businesses that cater to local markets. Through local SEO, you can easily reach users in your area who are searching for the products that you offer. You can also develop local SEO strategies to drive foot traffic to your physical store.
To benefit from local searches done through voice, you should start targeting local keywords and location-specific phrases and incorporating them into your content. Through this, users can easily find your website if they search for a product you offer in your area.
Voice Search is Not Going Anywhere
As technology advances, voice search will only continue developing and rising in popularity. Who knows, maybe after a few years or even months, the technology may have the ability to accomplish more tasks than just searching and shopping for you.
As a brand, you must prepare for the changes brought about by voice search. It would be best if you started adapting your SEO strategy to cater and prepare for the transitions as soon as possible. Doing so will allow you to get ahead of your competition and succeed in the voice search arena.
To learn more about how you can improve your eCommerce business, read the articles posted on our blog page. We offer tips, news, and solutions that are useful for online retailers.