Not all that long ago, artificial intelligence was thought of as a near-future technology. Soon thereafter, when we really began to hear about it with regard to practical use, it was largely tied to big businesses and massive industries. Now, however, artificial intelligence has become accessible to smaller businesses — right down to individual entrepreneurs looking for a leg up. And the importance of AI in eCommerce settings has become undeniable.
What this means at this point is – if you run an eCommerce business that has not yet implemented AI solutions, it’s time to do so. This can be done in a number of ways, but there are a few particularly important steps to implementing perfect solutions for your business.
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Before you go about actually implementing AI solutions, you need to define what it is you’re looking to solve. Does your eCommerce business need better marketing and consumer outreach? Do you feel that you could be serving customers’ needs more effectively? Or are you more concerned with internal matters like managing inventory or tracking finances? There are AI solutions in all of these areas and more. Still, in order to make the most efficient use of your own resources, it’s best to define needs, refine those needs specifically, and start small with a few particularly important efforts. You can always expand your involvement with AI later on.
Explore Professional Assistance
In years past, securing professional help for an AI effort would have been a challenging and expensive process. Today, however, software development and AI solutions have become priority areas in education, with online institutions, in particular, leading countless students toward various jobs in business technology. Securing the help of a professional with an online master’s in software development or specific educational background in AI can help you to get a grasp on the solutions you seek out — as well as how to implement them. People who have studied in these areas know how to manage software programs (or write them, in some cases) and can also be equipped to handle DevOps (essentially the coordination of business philosophies and tech tools and practices). Altogether, having this sort of skillset ensures that you can properly deploy whatever AI solutions you do gravitate toward.
Explore Simple Tech Solutions
While having a professional on board can help with the technical implementation and management of AI solutions, it is also a good idea to explore some of the simpler technologies you may be able to “plug in” to your day-to-day operations, so to speak. When you explore smart ways for businesses to leverage AI, some of the most prominent possibilities are actually deceptively simple. For instance, you can use an intelligent program to monitor copywriting and help you to maintain marketing-related strategies. You can employ a chatbot or something similar to automate aspects of customer experiences on your eCommerce site. And you can take advantage of a variety of programs that log information, transcribe conversations, and so on, to start gathering useful data — which, incidentally, brings us to our final point.
Funnel Your Efforts Toward Analytics
This final point has a little less to do with implementation and more to do with the long-term strategy. But the bottom line is that much of the effects of AI on small businesses is all about data. As you do go about implementing solutions to automate certain practices, you’ll be setting your business up to log information. You’ll know which marketing approaches are leading to conversions, for instance, and what customers are and are not responding to while shopping or at the point of sale. All of this information, however, is only as useful as you make it. So, while AI solutions do lead to direct benefits, it’s also wise to think of them with regard to a broader, data-oriented strategy.
Also read: 5 Methods Of Using Analytics To Improve Customer Experience And Drive ECommerce
In the end, nothing will jumpstart an eCommerce business quite like the strategic implementation of AI. Your specific efforts should depend on your own needs and resources, but the steps above outline some of the processes and priorities that should guide you.