SALESFORCE
B2B Dental Instrumentation Provider
- The promotion engine and systems were undefined, leading to incomplete marketing implementations.
- Lack of invoice and order history meant no linkages for references or follow-ups.
- A credit card payment gateway was missing, which increased the bounce rates from the checkout page.
- The standard pricing model worked against the wholesale and retail B2B sectioning of the organization.
- There was no single checkpoint to manage all the services from a unified space
- Streamline contract pricing and volume-based rules to stand true to all customer expectations.
- Inculcate end-to-end customizations to the promotion engine for global outreach.
- Enable all the credit card capabilities by integrating with CENPOS, including saved selections, addresses and postal codes.
- Optimize the touchpoints at registration, product lookup, cart loading and checkout.
- Add Alvara for tax calculations, ERP Infor A+ for product management and PCA predict for address lookup as well as validation.
- Integrate Sales Rep. allowing third-person order placement (Bill-To system)
- Augment Google Analytics for real-time performance measurement and statistical analysis.
- Support ERP order, invoice and payment tracking on a one-to-one basis.
- Seamless customer journeys that led to timely conversions at the predefined pages.
- Boosted site speed and reaction times with modifiable static content and caching.
- Decreased bounce rates and better customer management at both retail and wholesale fronts.
- A strong brand presence throughout the digital ecosystem, thanks to easy platform transitions.
- Improved customer experience cycles, promoting recall, recognition and retention.
- A clear picture with actionable insights on all the performance metrics.
