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Get to know how companies across the globe are leveraging content to drive immersive customer experience (CX) and commerce

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Features implemented for our client

We created a video library embedded within the PDP and Home Page, leveraging the content with the clients commerce site.
We went further to build a blog to drive engagement and ensure a consistent customer experience on the eCommerce website.
We revamped eCommerce websites to make our clients story a conduit to conversion.
A mix of content and graphics were used to deliver an aesthetically pleasing display of the brands’ glorious past.
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What is Content Strategy for eCommerce?

The plan outlining the use of content marketing to help eCommerce businesses realise their marketing goals is called content strategy for eCommerce. It all starts with first having a good understanding of your business goals which means defining your goals.

But no matter your specific goal, every content for eCommerce websites must at least help realise better performance across all key performance indicators. Besides that, the strategy must also be competent enough to address customers' distinct desires and pain points. The final goal here is to help your website generate more organic traffic and bag better ranks on search results to drive better visibility.

How Should You Create Content for Sales in eCommerce?

It would help if you used a robust strategy to create content for eCommerce websites, sales pitches, and a holistic oracle commerce experience. Now creating the right content strategy is not always easy as different businesses have different requirements. So here are a few guidelines and tactics to help you out.

  • Understand Your Conversion Funnel: Before you start creating content for your eCommerce website, you must wrap your head around the conversion funnel. Break down the route into different stages to create content that caters to customers from different stages of the funnel.
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Understand Your Conversion Funnel
  • Keep Track of Leads And Conversions: Determine the source of your leads to make your content more relevant to the target audience. Understanding where customers are finding your eCommerce business gives you an idea of why they are making the purchase. This information helps create content that addresses your customers' requirements.
Keep Track of Leads And Conversions
  • Use Different Forms of Content: Businesses are free to use different types of content, including blogs, infographics, case studies, and even video content. Taking a diversified approach here helps one enhance the reach of their eCommerce content. Consequently, this helps leverage the potential of content to boost eCommerce sales.
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Use-Different Forms of Content
  • Leverage the Latest Trends and News: Keeping your finger on the pulse is key to ensuring your content remains relevant. Thus, you must keep up with all the latest trends and news and incorporate this information into your content. Analyse the content on your competitors' websites and get an idea about their content strategy to enhance relevance.
Leverage the Latest Trends and News
  • Research to Create Your Content: The final thing you must keep in mind is conducting the necessary research. Creating content without proper research is like trying to fill a bucket with a hole. Research what your shoppers are looking for and create content that best caters to their unique requirements. This is a sure-shot way to enhance the effectiveness of your content.
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Research to Create Your Content

Why Is Content Necessary For Increasing Sales And Engagement?

Content helps relay necessary information about the business and its offerings, which further aids in fuelling engagement and driving sales. Content for an eCommerce website is not negotiable as you can never undermine its importance. Some of the best-known ways content helps increase sales and generate engagement include:

Better Brand Image
  • Better Brand Image: Content for an eCommerce website helps build a better brand reputation to ensure your business stands out from the competition. With a better brand image comes customers' trust in your brand, which automatically helps drive better sales. You can even use a Salesforce Commerce Cloud solutions to drive better results.
Helps-Drive-Better-Conversion-Rates
  • Helps Drive Better Conversion Rates: How to increase sales in eCommerce is a question that keeps many awake. But the answer is simple better conversion rates help drive better sales. This is where content marketing again comes into the picture, as it helps boost conversion to increase sales.
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Search Engine Optimisation
  • Search Engine Optimisation (SEO): Maintaining an effective online presence without focusing on SEO is impossible. Content plays a key role in helping enhance your website's SEO performance. With better SEO performance comes better visibility and reach, which further helps drive higher sales and engagement.
Building Better Relationship with Customers
  • Building Better Relationship with Customers: Good relationships with customers are key to driving eCommerce sales and engagement. Content helps businesses create a bond with their customers and build better relationships. This also helps enhance customer loyalty which further helps generate easier conversions.
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8 essential features to consider when setting up a B2C commerce site

Mobile optimized and responsive design
Product filter and comparison options
Search function & smooth navigation
Personalized language and currency option
Optimization of cart and checkout
Multiple payment options and shipment options
Personalized experiences and product recommendations
Trust seals and social proofs
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About Adapty

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Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.

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ADAPTY’S B2C PLATFORM EXPERIENCES

Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2C
Understand Critical Integrations
Choose the Right Partner

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