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website performance using the
Headless Commerce architecture

What is headless commerce architecture?

Headless commerce means separating your eCommerce website's front and back-end development. Many eCommerce brands use this unique architecture to build and express their brands in the best way possible. Consequentially, it becomes much easier to deliver the right experience to customers and win them over.

The eCommerce sector is getting more and more competitive by the day. Hence businesses need to ditch conventions and leverage something different to get their customer' attention. This is where the headless commerce architecture comes into play, enabling businesses to meet customer expectations and drive results.

What are the advantages of headless commerce?

Time efficiency, cost efficiency, better time to market, and access to the right tools are some of the best-known advantages of headless commerce.

The number of headless commerce platforms is increasing by the day, especially after the pandemic giving an unprecedented boost to digital shopping. There are several reasons fueling this unique architecture's growing prevalence.

• Time Efficiency: Time is of the utmost essence in this competitive digital business environment. This is not an issue with headless commerce as developers need to spend significantly less time on making changes to the user interface. With some light coding, you get the eCommerce store that meets your requirements.

• Cost Efficiency: Every business constantly looks for new and innovative ways to save costs and increase profit margins. Leveraging headless commerce means no need to rely on long and tedious development processes for every change in the storefront. Besides, you need not worry about hefty licensing and hosting fees with headless commerce. This allows you to save costs significantly and amplify your profits with minimal effort.

• Better Time To Market: Customers in this modern environment always reward agility and efficiency. Headless commerce allows you to react to market trends and deploy relevant changes to make the most of your strategy that comes your way. Besides, the fact that your back-end development costs remain minimal for the changes is always rewarding.

• Access To The Right Set of Tools: Headless commerce gives you access to all the necessary tools you need to deliver the ideal experience. These are ideally designed to ensure you deliver a consistent and coordinated experience across every interaction channel. Consequently, this benefits your eCommerce business extensively and helps you drive results.

Is Headless CMS good for website performance and speed?

Yes, headless CMS is ideal for boosting the speed and performance of your website, helping you drive better results with unmatched experiences. You automatically get a more performant and efficient website when you leverage headless commerce where the front end is decoupled from the back end.

In an age and time where search engine optimization is key to determining the success or failure of a website, having a performant website is no longer an option. Search engines rank faster websites on top of search results since 40% of customers will leave a website if it fails to load in less than 3 seconds. Besides that, 47% of customers expect a website to load in under 2 seconds. These figures make it very clear why search engines reward websites faster.

So how to improve page performance with so many complexities at play? Headless commerce is your answer. The architecture has everything you need to create a fast and efficient website. This will help you stand out both in front of customers and search engines.