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Discover how we developed
a B2B website on Magento and optimized
website performance using the
Headless Commerce architecture

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Features implemented for our client to improve website performance via Headless Commerce

Implemented headless ecommerce architecture with Magento as backend and Angular used for loading front view of site
Implemented 3rd party accounting module SAGE
Created custom user roles
Implemented multiple ways for registration through website, email, link or referral
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What is headless commerce architecture?

Headless commerce means separating your eCommerce website's front and back-end development. Many eCommerce brands use this unique architecture to build and express their brands in the best way possible. Consequentially, it becomes much easier to deliver the right experience to customers and win them over.

The eCommerce sector is getting more and more competitive by the day. Hence businesses need to ditch conventions and leverage something different to get their customer' attention. This is where the headless commerce architecture comes into play, enabling businesses to meet customer expectations and drive results.

headless commerce platforms

The front-end sphere of eCommerce development includes a number of items such as images, text colours, styles, buttons, tables, and more. With headless commerce, one can separate them from back-end items such as security, pricing, checkout, infrastructure and more.

This allows developers to leverage the front-end technology of their choice to deliver high-quality content experiences designed for the target audience. Following this, they get the flexibility to plug in an eCommerce solution on the back end to manage all the functions related to commerce in eCommerce.

This tactic has garnered unmatched popularity in the past couple of years. Numbers suggest that more than $1.65 billion in funding was raised to aid the development of headless technologies in 2020-2021. This number will only grow as more eCommerce businesses leverage this architecture's perks.

advantages of headless commerce

What are the advantages of headless commerce?

Time efficiency, cost efficiency, better time to market, and access to the right tools are some of the best-known advantages of headless commerce.

The number of headless commerce platforms is increasing by the day, especially after the pandemic giving an unprecedented boost to digital shopping. There are several reasons fueling this unique architecture's growing prevalence.

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  • Time Efficiency: Time is of the utmost essence in this competitive digital business environment. This is not an issue with headless commerce as developers need to spend significantly less time on making changes to the user interface. With some light coding, you get the eCommerce store that meets your requirements.
Time Efficiency
Cost Efficiency
  • Cost Efficiency: Every business constantly looks for new and innovative ways to save costs and increase profit margins. Leveraging headless commerce means no need to rely on long and tedious development processes for every change in the storefront. Besides, you need not worry about hefty licensing and hosting fees with headless commerce. This allows you to save costs significantly and amplify your profits with minimal effort.
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  • Better Time To Market: Customers in this modern environment always reward agility and efficiency. Headless commerce allows you to react to market trends and deploy relevant changes to make the most of your strategy that comes your way. Besides, the fact that your back-end development costs remain minimal for the changes is always rewarding.
Better Time To Market
Access To The Right Set of Tools
  • Access To The Right Set of Tools: Headless commerce gives you access to all the necessary tools you need to deliver the ideal experience. These are ideally designed to ensure you deliver a consistent and coordinated experience across every interaction channel. Consequently, this benefits your eCommerce business extensively and helps you drive results.
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Is Headless CMS good for website performance and speed?

Yes, headless CMS is ideal for boosting the speed and performance of your website, helping you drive better results with unmatched experiences. You automatically get a more performant and efficient website when you leverage headless commerce where the front end is decoupled from the back end.

In an age and time where search engine optimization is key to determining the success or failure of a website, having a performant website is no longer an option. Search engines rank faster websites on top of search results since 40% of customers will leave a website if it fails to load in less than 3 seconds. Besides that, 47% of customers expect a website to load in under 2 seconds. These figures make it very clear why search engines reward websites faster.

So how to improve page performance with so many complexities at play? Headless commerce is your answer. The architecture has everything you need to create a fast and efficient website. This will help you stand out both in front of customers and search engines.

Headless CMS good

8 essential features to consider when setting up a B2C commerce site

Mobile optimized and responsive design
Product filter and comparison options
Search function & smooth navigation
Personalized language and currency option
Optimization of cart and checkout
Multiple payment options and shipment options
Personalized experiences and product recommendations
Trust seals and social proofs
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About Adapty

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Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.


Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2C
Understand Critical Integrations
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