Black Friday is the informal term used to describe the day after Thanksgiving. This day marks the beginning of the holiday season, making it one of the busiest days for shopping. In terms of business and marketing, Black Friday presents an excellent opportunity to amplify sales. Businesses such as jewellers, retailers and more go to great lengths to increase business on Black Friday.
Black Friday traces its roots to the mid-20th century. The term was initially used by the Police Department of Philadelphia, referring to the heavy commotion and traffic after Thanksgiving. Eventually, the term began to spread, and businesses were smart and agile enough to turn this into a marketing opportunity. Black Friday sales help many retailers leverage the holiday season to boost their sales and revenue generation simultaneously.
The primary difference between Cyber Monday and Black Friday is the type of products available at discounted prices. Besides that, the date of both notable events spells an obvious distinction between them. While Black Friday is the day right after Thanksgiving, Cyber Monday falls on the immediate Monday after Thanksgiving.
Black Friday business is mostly concerned with in-store shopping, where customers need to visit a physical store to avail of the Black Friday deals. On the other side, Cyber Monday mostly revolves around online shopping. But this doesn’t seem to be the issue anymore, especially with eCommerce businesses growing at an unprecedented pace.
The other notable difference between Cyber Monday and Black Friday is that people spend more on Black Friday than on Cyber Monday. This is important information for businesses and marketers who need to curate deals accordingly and attract customers.Download Case Study Now!
Improving your website speed and performance during Black Friday is not an option as it can be the day on which most of your customers search for you. The speed and performance of your website will determine the amount of traffic you generate, the number of customers who buy your offerings, and so much more. So if you are looking to increase business on Black Friday, make sure your website is faster and more navigable.
The following tips can help you here.
25th of November 2022 is the day when Black Friday will be observed or celebrated this year. Businesses of all scales, especially retailers, must take good note of this date as this is the only day they can reap the full benefits of the holiday season. So mark the day on your calendars and set up effective strategies to increase business on Black Friday.
Using targeted marketing campaigns, leveraging the potential of social media, and delighting loyal customers are some of the proven Black Friday strategies for eCommerce. Using these ideas can help every eCommerce vendor increase business on Black Friday so let’s check them out individually.Download Case Study Now!
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