Discover how to gain more traffic
on your ecommerce marketplace website

How does a marketplace website work?

A marketplace website, also known as an online or eCommerce marketplace, helps facilitate online shopping from varied sources. This means buyers and sellers from varied sources can get together to buy and sell different products and services.

People use the term online marketplace to describe these websites since all business in this marketplace is carried out virtually. Customers from near and far can browse the business’s offerings and make purchases based on their requirements. This contradicts conventional spaces, where businesses sell goods and services only from a specific brand.

Instead, online eCommerce marketplaces have more than one eCommerce seller giving customers more choices and flexibility. This allows businesses to benefit from an amplified traffic flow and reach an extensive customer base compared to conventional eCommerce websites.

Another defining characteristic of these marketplaces is the single checkout procedure. This attracts many sellers to these marketplaces since customers can seamlessly pay for their purchases through the same place instead of visiting another third-party website or platform.

How to increase traffic by personalising your eCommerce marketplace?

Gathering user data, segmenting your audience, creating targeted pop-ups, and personalising your web content based on traffic sources are some of the most effective ways to increase traffic by personalising your eCommerce marketplace.

How to increase marketplace sales is one of the most pressing concerns for businesses operating in this digitised business environment. As goes for most enterprises, personalisation is a simple way to increase online store traffic with minimal effort. There are different routes you can take toward this goal, and some of the most effective ones include the following:

• Gathering Data: The very first thing you got to do to increase your marketplace traffic is gathering some customer data. This is much easier these days since you can leverage many different sources to get this data. These data sets will give you a better insight into what your customers are looking for and help you modify your offerings accordingly.

• Segmenting Your Audience: Once you have access to customer data, you can get started on segmenting your audiences based on different criteria. You can use different criteria, including gender, age, demographics, location, and more. This will help you curate your marketing campaigns and enhance their effectiveness to generate better results.

• Create Targeted Pop-Ups: Now that you have a better idea about your target audience, you can use this data to deliver better-targeted pop-ups. You must make efforts to understand what your customers are looking for and curate pop-ups that resonate with their preferences to increase web traffic to your site.

• Personalise Web Content Based On Traffic Sources: Personalisation in eCommerce is one of the simplest ways to generate more traffic. Thus, you need to leverage the information about your customers and create web content that resonates with their interests and preferences.

What are the 3 types of marketplaces?

Business-to-Business (B2B), Business-to-Consumers (B2C), and Consumer-to-Consumer (C2C) are the three main types of marketplaces.

Every eCommerce marketplace has its unique characteristics, such as target audiences, advantages, focus, and even disadvantages. Every eCommerce business can evaluate these characteristics and pick the marketplace that best caters to their requirements. So let’s check out these marketplaces individually to get a better idea.

• Business-to-Business (B2B): This is the marketplace where a particular business sells its products and services to other businesses. This is where automated sales processes can be a huge win since every business needs efficient services to grow. Besides that, eCommerce businesses in this marketplace must also deliver stellar customer experience to drive results.

• Business-to-Consumer (B2C): This is one of the most common marketplaces in modern times. Here, eCommerce businesses need to focus on attracting more retail customers to drive better sales. Some prominent sites, such as Amazon, Newegg, and Walmart, are excellent examples of B2C marketplaces.

• Consumer-to-Consumer (C2C): These marketplaces are very similar to what someone might call digital garage sales. There is no involvement of a third-party entity except the company that has created the marketplace. Instead, consumers use this marketplace to connect with each other and exchange goods and services.