A marketplace website, also known as an online or eCommerce marketplace, helps facilitate online shopping from varied sources. This means buyers and sellers from varied sources can get together to buy and sell different products and services.
People use the term online marketplace to describe these websites since all business in this marketplace is carried out virtually. Customers from near and far can browse the business’s offerings and make purchases based on their requirements. This contradicts conventional spaces, where businesses sell goods and services only from a specific brand.
Instead, online eCommerce marketplaces have more than one eCommerce seller giving customers more choices and flexibility. This allows businesses to benefit from an amplified traffic flow and reach an extensive customer base compared to conventional eCommerce websites.
Another defining characteristic of these marketplaces is the single checkout procedure. This attracts many sellers to these marketplaces since customers can seamlessly pay for their purchases through the same place instead of visiting another third-party website or platform.
Gathering user data, segmenting your audience, creating targeted pop-ups, and personalising your web content based on traffic sources are some of the most effective ways to increase traffic by personalising your eCommerce marketplace.
How to increase marketplace sales is one of the most pressing concerns for businesses operating in this digitised business environment. As goes for most enterprises, personalisation is a simple way to increase online store traffic with minimal effort. There are different routes you can take toward this goal, and some of the most effective ones include the following:
Download Case Study Now!Business-to-Business (B2B), Business-to-Consumers (B2C), and Consumer-to-Consumer (C2C) are the three main types of marketplaces.
Every eCommerce marketplace has its unique characteristics, such as target audiences, advantages, focus, and even disadvantages. Every eCommerce business can evaluate these characteristics and pick the marketplace that best caters to their requirements. So let’s check out these marketplaces individually to get a better idea.
About Adapty
Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.
Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.
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