78% of consumers buy based on experience alone Swipe Up Leverage your CX strategy now!
78% of consumers buy based on experience alone

Leverage your CX strategy now!

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Discover how an industrial developer
improved their customer engagement
through a leading edge eCommerce platform.

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Features Implemented to Optimize eCommerce

Features implemented for our client to optimize customer experience

The websites User Experience (UX) design and Customer Experience (CX) elements were given a professional outlook to match their B2B offerings
Created custom automated jobs within the SAGE 300 ERP for parallel sync of product, category, customer, order history, invoice history, pricing, and order submission data
Curated Google Analytics 4 and Universal Analytics, generating actionable data and customer tracking across the platform
Deployed the Moneris gateway to open up all the payment methods
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How can eCommerce Customer Engagement Be Improved?

eCommerce customer engagement can be accelerated with the right digital tools, an omnichannel customer experience and a simpler checkout process.

You see, leveraging the right strategies for customer engagement is key to enhancing the overall customer engagement of an eCommerce business. Customer engagement is crucial for every business operating in this highly digitized environment. It can essentially help increase customer retention rates, boost customer loyalty, create ambassadors to represent your brand, and, most importantly, reduce the overall sales. So every eCommerce business needs to have the right answer to the question “how to optimize customer experience” and drive results.

With that said, let’s check out some of the best ways to improve customer engagement and grow your eCommerce business.

  • Real-Time Engagement with Digital Tools: Favorable eCommerce customer engagement does not come without the right eCommerce experience. Businesses can hence use many digital tools to deliver a better experience and enhance engagement. For instance, things like live chat can help one facilitate proactive communication with customers and get a better understanding of their behaviour. This data can then be used to optimize customer experience and drive better interactions.
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Real Time Engagement
  • Omnichannel Customer Experience: Unifying your eCommerce customer experiences can be very helpful in boosting eCommerce customer engagement. Businesses need a well-defined omnichannel strategy to keep track of customer movements and shape further strategies accordingly. One easy way to realize this goal is by strengthening and scaling customer support across different channels. They can then better understand customer journeys, delivering the right brand message and a personalized experience for better results.
Omnichannel Customer Experience
  • Simplify The Check Out Process: Most often, customers will come close to making a purchase and abandon the entire thing in no time. One primary reason behind this is the complex and cluttered check of our processes. It is no secret that most customers today have a short attention span and are not interested in spending too much time checking out. Hence, eCommerce businesses must provide customers with a simple checkout process. One cannot undermine this - given checkout abandonment can account for 70% losses in sales on average.
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Simplify The Check Out Process
  • Keep Your Customers Happy: As obvious as it may sound, eCommerce businesses must go to great lengths to keep their customers happy and satisfied. Some of these strategies’ best-known strategies include giving personalized gifts or even special discounts. Besides that, gift cards and thank you videos can also help delight your customers. These approaches effectively encourage customers to get involved with the brand. Consequently, this becomes one of the most efficient ways to improve customer engagement and drive results.
Keep Your Customers Happy
Ways To Engage With Customers Online

What Are The Three Ways To Engage With Customers Online?

Three ways to better engage with customers online include - maintaining an active online presence, using the right customer data to your advantage, and delivering good and relevant content. So let’s check out these ways to improve customer engagement in more detail.

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Maintaining an Active Online Presence
  • Maintaining an Active Online Presence: Every eCommerce business needs to go to great lengths to maintain an effective online presence. Maintaining a prominent online presence is no longer just limited to having a website. Instead, for every B2B, B2C, and C2C eCommerce business, you must be active on different social media platforms. This is imperative for making your business more accessible to customers. As your business becomes more easily accessible, it is certain users will increase their engagement with your online store.
Using Customer Data To Your Advantage
  • Using Customer Data To Your Advantage: Data is the new fuel driving the digital economy. Businesses of all scales hailing from different industries use customer data to their advantage. These data sets are the ideal tool to give you insights into different requirements, choices, and preferences of customers. As an effect, it becomes much easier to optimize your marketing campaigns to suit the requirements and preferences of customers. Needless to say, this personalized approach toward marketing further helps enhance engagement and drive conversions.
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Delivering Good Quality And Relevant Content
  • Delivering Good Quality And Relevant Content: The final thing you need to be mindful of here is providing your customers with quality and relevant content. There is no shortage of content on the internet, so your content must stand out in the crowd. Feature engaging content that provides value to customers and sees how it helps boost customer engagement. Providing customers with good quality content is one of the most effective ways to improve customer engagement and drive results.

10 essential features to consider when setting up a B2B commerce site

Self Service Customer Portal
Easy connection to Sales Agent App
Flexible Ordering & Easy Re-Ordering
Support Business Processes
No Software & Hardware Cost
Varied Pricing Options
Simple Sign-Up page
Mutli-Lingual & Multi-Currency Option
B2C like Front End Experience
Integration with Inventory & Warehouse Modules
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About Adapty

Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.


Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2B
Understand Critical Integrations
Choose the Right Partner

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