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A Premier Industrial Supplier
boosted its revenue with customer
segmentation and eCommerce implementation

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Market Segmentation in eCommerce

Features implemented for our client to boost it's revenue with market segmentation in ecommerce

Established sync with the Prophet 21 ERP to standardize the information relay
Added support for product recognition, customer information, user pricing, part numbers and shipping orders
Configured Google Tag Manager and Google Analytics making the customer journeys completely trackable
Added capabilities for customer segmentation as per geography, field, properties and account
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What is Customer Segmentation in eCommerce?

Customer segmentation in eCommerce allows businesses to categorize customers into smaller fractions of people with something in common. So, it becomes much simpler to curate the right marketing campaigns that will drive better results.

People value experience more than anything else. Customers are now quick to abandon a cart where they do not get the desired or expected experience. In fact, stats show that 91% of customers are more likely to refer to a business that meets their expectations.

Prompt response to customers’ actions with relevant content is no longer an option but a key component of personalized marketing. You need to understand and acknowledge the differences between your customers. Customer segmentation is key to your success whether you have a B2B, B2C, or any other business model.

What is Customer Segmentation in eCommerce?
Type 1: Behavioural Segmentation

What are the 4 types of Customer Segmentation?

You can leverage four different types of customer segmentation in eCommerce – behavioural, demographical, geographical and segmentation based on the customer journey.

Type 1: Behavioural Segmentation

This is a simple process where you segment customers based on their behavioural traits. You can understand these traits by evaluating their interaction with the business. Your aim here is to determine opportunities and use them to deliver a better customer experience. Thus you can focus on different areas such as:

  • Status of the user
  • Purchasing behaviour
  • Occasion and time
Type 2: Segmentation Based on Demographics
Type 2: Segmentation Based on Demographics

One of the most vital forms of customer segmentation eCommerce is segmenting customers based on their demographics. This is where you evaluate customers based on different criteria such as their gender, age, education, ethnicity, income, and many such factors.

Simply put, you must be mindful of every basic factor influencing your customer’s buying decision. So take into account everything, be it the size of their family, their job position, and religion. This is important for ensuring effective market segmentation in eCommerce.

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Type 3: Segmentation Based on Geography
Type 3: Segmentation Based on Geography

This form of customer segmentation is very important for industrial eCommerce suppliers because it deals with geography. Here, one needs to segment customers based on the location they hail from.

Geographical segmentation will give you insights into customer expectations, buying needs, and buying patterns. Some common variables you can use here include the country, region, cultural preferences, and climate. No matter if you are a small-time vendor or a large-scale manufacturer, geographical segmentation can help everyone.

Type 4: Segmentation Based on Customer Journey
Type 4: Segmentation Based on Customer Journey

Saving the most important for the last, customer journey segmentation, is very important to strengthen your market segmentation strategies. You must determine the stage where your customer is in the buying journey. You can even use a customer journey to make things easier.

For instance, this approach to segmentation can help you send out targeted notifications to customers with abandoned carts. Accordingly, you can even curate discount campaigns to encourage those customers to make purchases. This way, customer journey segmentation becomes very helpful.

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What are some Customer Segmentation Examples?

You can understand customer segmentation in eCommerce by seeing how Adapty helped Stellar Industrial Supply boost revenue generation. Stellar Industrial Supply was unable to increase conversion rates with a broken customer journey.

Adapty came to the rescue with a better UI and UX through a Optimizely B2B commerce cloud implementation. This helped standardize information relay, establish better access controls, and use analytics better.

The result? Better customer targeting and identification, unmatched user experience for customers, and most importantly, better customer segmentation eCommerce. Together, these outcomes made it much easier for the vendor to boost conversion rates and amplify sales.

What are some Customer Segmentation Examples?

8 essential features to consider when setting up a B2B commerce site

Self Service Customer Portal
Easy connection to Sales Agent App
Flexible Ordering & Easy Re-Ordering
Support Business Processes
No Software & Hardware Cost
Varied Pricing Options
Simple Sign-Up page
Mutli-Lingual & Multi-Currency Option
B2C like Front End Experience
Integration with Inventory & Warehouse Modules
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About Adapty

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Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.


Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2B
Understand Critical Integrations
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