A Premier Industrial Supplier
boosted its revenue with customer
segmentation and eCommerce implementation

One of the most vital forms of customer segmentation eCommerce is segmenting customers based on their demographics. This is where you evaluate customers based on different criteria such as their gender, age, education, ethnicity, income, and many such factors.

Simply put, you must be mindful of every basic factor influencing your customer’s buying decision. So take into account everything, be it the size of their family, their job position, and religion. This is important for ensuring effective market segmentation in eCommerce.

This form of customer segmentation is very important for industrial eCommerce suppliers because it deals with geography. Here, one needs to segment customers based on the location they hail from.

Geographical segmentation will give you insights into customer expectations, buying needs, and buying patterns. Some common variables you can use here include the country, region, cultural preferences, and climate. No matter if you are a small-time vendor or a large-scale manufacturer, geographical segmentation can help everyone.

Saving the most important for the last, customer journey segmentation, is very important to strengthen your market segmentation strategies. You must determine the stage where your customer is in the buying journey. You can even use a customer journey to make things easier.

For instance, this approach to segmentation can help you send out targeted notifications to customers with abandoned carts. Accordingly, you can even curate discount campaigns to encourage those customers to make purchases. This way, customer journey segmentation becomes very helpful.