Customer segmentation in eCommerce allows businesses to categorize customers into smaller fractions of people with something in common. So, it becomes much simpler to curate the right marketing campaigns that will drive better results.
People value experience more than anything else. Customers are now quick to abandon a cart where they do not get the desired or expected experience. In fact, stats show that 91% of customers are more likely to refer to a business that meets their expectations.
Prompt response to customers’ actions with relevant content is no longer an option but a key component of personalized marketing. You need to understand and acknowledge the differences between your customers. Customer segmentation is key to your success whether you have a B2B, B2C, or any other business model.
You can leverage four different types of customer segmentation in eCommerce – behavioural, demographical, geographical and segmentation based on the customer journey.
Type 1: Behavioural SegmentationThis is a simple process where you segment customers based on their behavioural traits. You can understand these traits by evaluating their interaction with the business. Your aim here is to determine opportunities and use them to deliver a better customer experience. Thus you can focus on different areas such as:
One of the most vital forms of customer segmentation eCommerce is segmenting customers based on their demographics. This is where you evaluate customers based on different criteria such as their gender, age, education, ethnicity, income, and many such factors.
Simply put, you must be mindful of every basic factor influencing your customer’s buying decision. So take into account everything, be it the size of their family, their job position, and religion. This is important for ensuring effective market segmentation in eCommerce.
Download Case Study Now!This form of customer segmentation is very important for industrial eCommerce suppliers because it deals with geography. Here, one needs to segment customers based on the location they hail from.
Geographical segmentation will give you insights into customer expectations, buying needs, and buying patterns. Some common variables you can use here include the country, region, cultural preferences, and climate. No matter if you are a small-time vendor or a large-scale manufacturer, geographical segmentation can help everyone.
Saving the most important for the last, customer journey segmentation, is very important to strengthen your market segmentation strategies. You must determine the stage where your customer is in the buying journey. You can even use a customer journey to make things easier.
For instance, this approach to segmentation can help you send out targeted notifications to customers with abandoned carts. Accordingly, you can even curate discount campaigns to encourage those customers to make purchases. This way, customer journey segmentation becomes very helpful.
Download Case Study Now!You can understand customer segmentation in eCommerce by seeing how Adapty helped Stellar Industrial Supply boost revenue generation. Stellar Industrial Supply was unable to increase conversion rates with a broken customer journey.
Adapty came to the rescue with a better UI and UX through a Optimizely B2B commerce cloud implementation. This helped standardize information relay, establish better access controls, and use analytics better.
The result? Better customer targeting and identification, unmatched user experience for customers, and most importantly, better customer segmentation eCommerce. Together, these outcomes made it much easier for the vendor to boost conversion rates and amplify sales.
About Adapty
Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.
Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.
ADAPTY’S B2B PLATFORM EXPERIENCES
Solutions and Services
Google Analytics 4 (GA4) – A Complete Guide With Introduction And Highlights
5 Methods Of Using Analytics To Improve Customer Experience And Drive ECommerce
Boost Your Online Sales This Holiday Season By Focusing On These Critical ECommerce KPI’s
Increasing Importance Of Artificial Intelligence (AI) To Improve Customer Experience (CX) In ECommerce
Driving Transformation Outcomes Through Your Marketing Automation Tool
Top 6 Reasons Why Omnichannel Experience Strategy Is Important For Boosting ECommerce Sales
Five Key Benefits Of Setting Up Your ECommerce Store On A Commerce Cloud Platform
10 Easy Tips To Double The Conversion Rate Of Your Online Store
The Complete Checklist for Migrating Your eCommerce Platform
Best UX Practices for the Highest Customer Retention Rates
User Experience (UX) vs. Customer Experience (CX): What’s the Difference?
How Voice Search Can Change the SEO Game for eCommerce Businesses
Digital Trends In Healthcare Industry To Watch For In 2022
5 ECommerce Marketing Trends That Cannot Be Avoided In 2021
Top Customer Experience Trends in eCommerce
Oracle CX Commerce
Salesforce CX Commerce
Salesforce Commerce
Sitecore Commerce
Magento Commerce
Optimizely (Episerver) Commerce