BOPIS stands for buy-online pickup-in-store and is an omnichannel retail strategy aiming to deliver convenient ordering through online medium and in-store delivery.
As the name suggests, BOPIS is a relatively simple retail strategy that allows customers to make purchases online and then pick them up in a physical store. Store owners need to maintain an active eCommerce store for managing the inventory and notifications to leverage the BOPIS process.
On the other hand, customers can get a positive shopping experience as long as they are certain they will get the item delivered to their desired location. As long as one can take care of some crucial factors, businesses and customers can benefit from implementing BOPIS in retail.
Efficient order fulfilment, elimination of high shipping costs, convenient returns, and availability of stocks are some of the key reasons customers choose BOPIS in retail strategy.
Online shoppers demand convenience and flexibility, which attracts them the most to BOPIS orders. This does not come as a surprise that most online businesses often face challenges that cause many customer inconveniences.
Things like high shipping costs, complex return processes, and shortage of available stock are not something customers want to deal with. This clearly justifies the BOPIS strategy's popularity among customers and reality. But besides these, there are some key reasons why customers choose BOPIS over the conventional approach. These reasons include the following:
Download Case Study Now!About Adapty
Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.
Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.
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