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Discover How we Upgraded
eCommerce platform to Oracle
ATG Web Commerce 10.2 for the
Vitamin Shoppe to enhanced user
experience and navigation.

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Enhanced user experience

Features implemented for our client to Improve User Experience

Improved speed and capacity due to built-in advanced merchandising tool
Simplified Checkout Process
Enhanced email architecture with Responsys for order intimation and follow-ups
Tracking customer journey with Google Tag Manager and BrightTag
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What are the Best Practices Of eCommerce UX in 2022?

Clutter-free home pages, different forms of payment, seamless checkout and navigation are keys to optimal eCommerce UX in 2022.

The impact of technological advancements is as evident as it can get. Things are a lot more different than they were before. One such notable change can be seen in the rise of eCommerce businesses. But the competition in the eCommerce sector is increasing at a breakneck pace, meaning businesses need to make efforts to stand out. While there are many ways businesses can stand out, delivering an enhanced user experience is one of the best ways to actualise this goal.

So here are some of the best practices to deliver a better eCommerce user experience in 2022.

eCommerce UX
Feature Clutter-Free Home Pages
  • Feature Clutter-Free Home Pages: As soon as visitors visit your website, the homepage is the first thing they see. Now, nobody wants to deal with the ordeal of navigating through a cluttered homepage, especially with so many alternatives readily available. Hence businesses need to provide customers with a simple and navigable homepage to deliver a better user experience.
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  • Accepting Different Forms of Payment: Multiple payment options are one of the most important eCommerce UX best practices 2022. These days customers are no longer bound to a single mode of payment. Hence it only makes sense that they will prefer shopping from an eCommerce store that accepts their preferred mode of payment. So make sure your eCommerce site accepts different modes of payment.
Accepting Different Forms of Payment
Seamless Checkout
  • Seamless Checkout: Complex checkout functions are one of the most important factors contributing to abandoned cart issues. One easy and obvious way to deal with this issue is to provide customers with a simple process. A customer can check out without hassle automatically contributes to a better and enhanced user experience.
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  • Deliver Seamless Navigation: Customers are now spoiled with choices. Hence it becomes very important that your eCommerce website matches customers' expectations. Failing to do so will only increase the chances of your customers choosing your competitors over you. This is because navigability becomes so important to impress your customers. Leverage good practices to ensure your customers get enhanced UX and navigation when on your website.
Deliver Seamless Navigation
Elements of User Experience

What are the 5 Elements of User Experience?

Strategy, scope, structure, skeleton, and surface are the five key elements that make up the ideal user experience.

Delivering an impactful and enhanced user experience is much easier said than done. But fortunately, experts in the field have figured out five key elements that can help one deliver an enhanced user experience. These key five elements of user experience include:

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  • Strategy: It all starts with an effective strategy. This is the phase where designers will gather all necessary data and information to lay a robust groundwork for an enhanced user experience. They must ensure their groundwork meets business requirements in line with customer expectations. This phase will also cover researching and understanding the users and end-users, focusing on their needs, requirements, and specific pain points.
Strategy
Scope
  • Scope: The scoping phase is the next important element for an enhanced user experience. This is where the designers can get started on choosing the appropriate idea and content for the website. They need to define all of their practical goals and specific requirements. One can divide this phase into two different parts, including functional and content requirements, to deliver a truly enhanced user experience.
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  • Structure: Once you have figured out the strategy and scope, it is time to determine an appropriate structure for the website. Here the designer needs to decide the organisation of the design and the way it will respond to user interactions. The first area they need to focus on is the interaction design concerned with determining the website's functional requirements. The second is the information architecture that will deal with the content on the website.
Structure
Skeleton
  • Skeleton: The skeleton phase is where the designer determines the visual form of design by leveraging the previous pieces. They will decide the information flow and movement from one screen to the other. This is a very important element that helps contribute to better navigation and user experience.
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  • Surface: The final element is the surface where all the other elements come together. This is the part where the designer must decide the right layout for the typography, visuals, colours, and styling. The surface phase helps designers to finalise how users will interact with the website and find the best way to enhance and simplify their interaction.
Surface

8 essential features to consider when setting up a B2C commerce site

Mobile optimized and responsive design
Product filter and comparison options
Search function & smooth navigation
Personalized language and currency option
Optimization of cart and checkout
Trust seals and social proofs
Multiple payment options and shipment options
Personalized experiences and product recommendations
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About Adapty

Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.

ADAPTY’S B2C PLATFORM EXPERIENCES

Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2C
Understand Critical Integrations
Choose the Right Partner

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