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78% of consumers buy based on experience alone

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Discover How we enhanced customer
engagement and optimized conversion
rate by redesigning customer experience (cx)

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Aerin

Features implemented for our client to enhance customer experience

Redesigned the site to make it fully responsive and ensure the best viewing experience for users on any device.
Delivered a faster performing online store, with reduced page load times
Optimized the checkout process and used the new Single Page Checkout provided by the platform
Improved the site navigation and accessibility to ensure ease of use
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What are the major things to consider while redesigning an existing website?

Start with evaluating your competitors, research your target audience and market, review and update existing content, and leverage the potential of search engine optimization (SEO).

Redesigning your entire website is similar to changing the existing face of your business, but online. This is no easy task, but despite the challenges, it is recommended that businesses transform their website to keep things relevant with current times. Many times redesigning your website can help you enhance customer engagement and generate more traffic. But before you move forward with this transformation, there are certain things you need to consider.

redesigning an existing website
Evaluate Your Competitors
  • Evaluate Your Competitors: : Before you get started with your website redesigning endeavours, you must research your competitor's website. This will give you a far better idea of elements working for them and things that are not working that well. Consequently, designing customer experience that resonates with your target audience will become much easier.
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  • Research Your Target Audience And Market: The next important consideration is researching your target audience and market. When redesigning your website presents an excellent opportunity for you to research and garner valuable wisdom. You must take this opportunity to better understand your market and target audience. You can then redesign CX accordingly and drive better results.
Research Your Target Audience And Market
Review And Update Existing Content
  • Review And Update Existing Content: : Value-driven and quality content is hard to come by, and you must make the most of all you already have. Make sure you go through all your existing content and weed out the ones that are still valuable. You can start updating this content with the latest information and enhancing its relevance.
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  • Leverage The Potential Of Search Engine Optimization (SEO): : The next important consideration is researching your target audience and market. When redesigning your website presents an excellent opportunity for you to research and garner valuable wisdom. You must take this opportunity to better understand your market and target audience. You can then redesign CX accordingly and drive better results.
Search Engine Optimization
increase customer engagement

What are the best strategies to improve customer engagement in eCommerce?

Using chatbots and live chat options, reaching customers through different channels, using the potential of social media, and using loyalty programs are some of the best strategies to enhance customer engagement in eCommerce.

Every business must deal with and manage competition to stand out in their customers' eyes. But this competition can become even more intense when operating via the digital economy. In such cases, businesses have no option but to use the finest strategies and increase customer engagement to generate revenue. Unfortunately, this is a bit daunting unless you have the right strategies to help you address the right need. Hence here are some effective strategies to help you out.

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  • Use Chatbots and Live Chat Options: : Gone are the days when customers would call your executives to resolve a query. These days people want instant solutions to their issues which is not always possible with conventional means. This is where live chat options and chatbots come as very effective tools for delivering instant solutions and even optimizing conversion rates.
Chatbots and Live Chat Options
Deliver An Omnichannel Experience
  • Deliver An Omnichannel Experience: : Customers now reach and communicate with a business through different channels. Consequently, they even expect an omnichannel experience from their preferred eCommerce store. E-Commerce must meet these expectations by delivering an omnichannel experience. This can be an effective way to simultaneously enhance customer engagement and satisfaction.
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  • Leverage The Potential Of Social Media: : Social media has become a very important tool for businesses operating in this digitized economy. Even eCommerce businesses operating in this digitized business environment need to use the potential of social media to their advantage. Maintaining an active social presence and posting regularly can be very helpful in keeping your customers engaged. But make sure the content you upload is relevant to your target audience.
Leverage The Potential Of Social Media
Use Loyalty Programs
  • Use Loyalty Programs: : Loyalty programs are another effective way to enhance customer engagement. You can deploy different schemes and reward your loyal customers for their loyalty. This will help boost engagement and even work as an advertising channel in the form of a word-of-mouth medium, so make sure you create loyalty programs that bode well with your target audience to drive better results.
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8 essential features to consider when setting up a B2C commerce site

Mobile optimized and responsive design
Product filter and comparison options
Search function & smooth navigation
Personalized language and currency option
Optimization of cart and checkout
Multiple payment options and shipment options
Personalized experiences and product recommendations
Trust seals and social proofs
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About Adapty

Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.

ADAPTY’S B2C PLATFORM EXPERIENCES

Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2C
Understand Critical Integrations
Choose the Right Partner

Solutions and Services

Discover how Adapty supports you to make customer-led decisions