Boost mobile and desktop conversion
rates by integrating Apple Pay with PDP,
Mini-Cart and Cart pages for Barneys New York,
an on-line luxury retailer in the US

Why is the Conversion Rate Important?

Conversion rates help determine the percentage of visitors or users who have completed a desired action on the website.

Conversion rates are one of the most effective ways to contrast and compare results generated by different marketing efforts. Besides that, one can even leverage conversion rates and use them as a measuring unit to determine the ROI expectations, especially when scaling a campaign.

Conversion rates are not just limited to the number of clicks you get on an ad, but they also cover the conversion events further down the sales funnel. For instance, people can use conversion rates to determine the number of visitors and people who actually completed an in-app action. This allows businesses to identify valuable customers and focus efforts on increasing conversion rates in retail.

Here are some ways conversion rates can help a business.

• The proper use of conversion rates can help you determine the effectiveness of marketing campaigns
• Conversion rates can help you identify existing campaign gaps and take appropriate corrective measures to drive better results
• Conversion rates also help you drive timely and strategic decision-making

How to increase the eCommerce conversion rate?

Things like high-quality content, free shipping, and competitive pricing can help in increasing conversion rates eCommerce.

There are many ways to boost eCommerce conversion rates. But some of the most effective of all those ways include:

• High-Quality Content: Content quality is imperative in enticing and converting visitors into paying customers. One must ensure the content engages and conveys the right message to the right audience.

• Free Shipping: Many customers avoid online shopping just to save on shipping costs. Hence free shipping can be a very effective way to boost your eCommerce conversion rates and drive better results.

• Competitive Pricing: Your business is not the only one selling products and services online. So, you must keep your prices competitive enough to stand out in the competition. This is one of the proven ways to boost conversion rates.

What is the key benefit of increasing your conversion rate?

Undoubtedly, increased sales and revenue generation is the key benefit of an increased conversion rate.

But this is not the only benefit you get with better conversion rates. In reality, there are many other benefits of increasing conversion rate in retail. Some of these benefits include:

• Reaching the right Target Audience: Every business has a target audience for its products or service. Increasing conversion rate eCommerce helps a business better understand and reach the target audience easily.

• Lower Customer Acquisition Cost: Every business has a target audience for its products or service. Increasing conversion rate eCommerce helps a business better understand and reach the target audience easily.

• Better SEO Performance: SEO is now more important than ever for businesses operating in digitised environments. Increasing conversion rates in retail is a very effective way to boost your SEO performance. Conversion rates optimisation and SEO have many common tactics which help one different shoot targets with a single arrow.

What affects the conversion rate?

Relevance, clarity and urgency are the three most important factors that affect conversion rates.

Boosting your conversion rates is anything but easy. In this competitive business environment. But focusing on the following factors and help improve conversion rates with minimal hassle and these factors include:

• Relevance: There is no shortage of products, services or content on the internet. So, businesses need to keep their offerings relevant to the target audience’s wants. The more relevant you keep things, the better your conversion rates will be.

• Clarity: Customers hate clutter and complications. This makes it very important that businesses make efforts to keep things clear and concise. When customers have better clarity of what your business and offer are all about, it automatically increases the conversion rates for good.

• Urgency: One of the easiest ways to increase conversion rate in retail is by creating a sense of urgency. You can create this with marketing campaigns such as limited offers or timely sales. In such cases, customers are automatically in a rush to complete the purchase and get the best offers.