78% of consumers buy based on experience alone Swipe Up Leverage your CX strategy now!
78% of consumers buy based on experience alone

Leverage your CX strategy now!

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Discover how we increased
conversions for a luxury accessories
brand in New York and
enhanced Customer Experience

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ways to improve customer experience

Features implemented for our client to improve digital experience

A digital customer experience solution that resonated with clients core proposition
Created a modern user experience for relevant information relay and cohesive connections
Automated personalized and omnichannel digital brand experiences using email marketing
Automated data imports and exports for real-time analysis
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How Can a Payment Gateway Help to Boost Your eCommerce Conversions?

Having payment gateway integrations helps simplify the checkout process, offer a better customer experience, and meet customer expectations, further contributing to better conversion rates.

The eCommerce sector has been on a roll ever since the pandemic. But most businesses have often struggled to cope with cart abandonment issues. There are many ways to improve digital experience, but very few of them can match what payment gateways can do in terms of boosting conversions. So, let’s tackle that once and for all.

Boost Your eCommerce Conversions
Simplified Checkout Process

Simplified Checkout Process

People these days have a very short attention span, given everything going on in this fast-paced world. Hence when people decide to buy something from your online store, chances are they do not want to spend a major piece of their time on checkout. Besides, complex checkout processes can often contribute to increased cart abandonment issues. But one easy way to solve this problem is by integrating a new payment gateway and providing customers with a simplified checkout process that supports not only seamless navigation but also one-click payments.

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Better Customer Experience

Businesses go to great lengths to find the most effective ways to improve customer experience. In this arena, payment gateways can help improve the overall brand availability across different platforms. You can even consider integrating multiple payment gateways to ensure your customers access the features they need. But make sure you integrate a safe and secure payment gateway that builds on your customer experience through repetitive reassurances.

Better Customer Experience
Meeting Customer Expectations

Meeting Customer Expectations

Customers of the modern digitised business economy have the habit of getting everything at their fingertips. Besides that, the increased competition in the market has further raised customer demand. Hence it is natural for a customer to expect your store has a payment gateway for a seamless checkout. It is important that your business meets those expectations through a variety of gateways that are accepted across different forms and regions. Meeting your customer’s expectations can further help you increase conversions and drive growth.

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What makes a good digital customer experience?

Consistent user experience across all channels, personalised campaigning, along with making things convenient for customers are some of the key components you need to deliver a good digital customer experience.

The digital business world has been evolving rapidly, and businesses need to keep up with that pace to drive results. Most importantly, eCommerce businesses need to make all necessary efforts to improve user experience for customers. So here are some of the crucial aspects you need to deliver an ideal customer experience and drive results.

digital customer experience
Deliver Consistent User Experience Across All Channels
  • Deliver Consistent User Experience Across All Channels: One of the many ways to improve customer experience is a consistent experience across all channels. Customers these days have many means and ways to communicate with a brand. Some prefer using their mobile phones for this purpose, while others might prefer devices with larger screens. As a result, customers automatically expect their brands to update information across all channels. Lack of consistency can negatively impact customer experience and hinder your cross-border conversion ambitions.
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  • Use Personalised Campaigning To Your Advantage: One of the best things modern eCommerce business has is seamless access to data. Customer data is now readily available across different channels. Businesses must proactively use these customer data and information to augment their marketing. But besides marketing, personalisation is also a great way to improve customer experience and drive better results. You can simultaneously send out personalised recommendations based on their preferences and augment the user experience.
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Use Personalised Campaigning To Your Advantage
Make Things As Simple As Possible
  • Make Things As Simple As Possible: There is a huge array of eCommerce platforms that provide businesses with tools and resources that meet the customer right where they are. Even adding simple things such as live chat features or chatbots can go a long way in terms of making it more useful and information-driven. Besides that, you can even consider using payment gateway features to increase conversions and meet customer expectations. Ultimately, the goal is to create an uninterrupted customer journey capable of taking the user from being a prospect to a loyalist.
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8 essential features to consider when setting up a B2C commerce site

Mobile optimized and responsive design
Product filter and comparison options
Search function & smooth navigation
Personalized language and currency option
Optimization of cart and checkout
Multiple payment options and shipment options
Personalized experiences and product recommendations
Trust seals and social proofs
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About Adapty

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Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.

Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide are helping companies enhance their digital experience with their customers.

ADAPTY’S B2C PLATFORM EXPERIENCES

Set the right goals
Consider Every User’s Journey
Appreciate the Complexities of B2C
Understand Critical Integrations
Choose the Right Partner

Solutions and Services

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