Discover how a luxury departmental
store increased its big-ticket sales
with same-day delivery and an
exclusive customer experience (CX).

Does Same Day Delivery increase sales?

The answer is yes. Same-day delivery does have a positive impact on your sales figures.

Even though the eCommerce sector appears relatively new, the involvement of technology has accelerated its evolution rapidly. As a result, many things have a chance in the online business front to help businesses survive in this competitive business environment. One such notable development is the growing prevalence of same-day delivery mechanisms. Most B2B eCommerce businesses are taking different measures to increase sales with same-day delivery.

Here are some pointers justifying this statement.

• Reduced Friction When Deciding On The Purchase: Customers do not enjoy waiting to order their products, especially online. As a result, customers often end up changing their decision further, leaving them abandoned. But fortunately, same-day delivery plays a key role in reducing friction during purchase decisions. This further makes the customer go through with the purchase, positively impacting sales.

• Better Customer Satisfaction: Needless to say, same-day delivery has a significantly positive impact on enhancing the overall customer experience. Same-day delivery helps deliver better value to eCommerce customers, which automatically helps drive better sales. This mechanism also helps enhance customer loyalty by exceeding their expectations.

• Competitive Edge: One of the most important reasons you can increase sales with same-day delivery is because it gives you a measurable edge over competitors. Take Barney’s (Now Saks Fifth Avenue), for example; it becomes evident that same-day delivery sets you apart from others. Consequentially, it becomes much easier for customers to trust your business and purchase more from your eCommerce business.

What are the key considerations in providing same-day delivery?

The delivery costs, staff deployment, and travel times are the factors that drive the possibility of implementing a successful same-day delivery structure.

Let’s explore how providing delivery on the same day can be mastered by honing in on these aspects.

• The Number of Staff Members: One of the primary reasons behind the failure in implementation is the lack of staff members to sustain same-day operations. Hence it is highly recommended you ensure you have enough people involved in logistics across the entire supply chain to help you increase sales with same-day delivery.

• Travel Distance Issues: You need to be mindful of the travel distance from the warehouse to customers. A simple way of eliminating this bottleneck is by increasing the number of warehouses. Having a dedicated warehouse for different areas can help you reduce travel distance and navigate your way out of this complexity.

• Delivery Cost: The final consideration you must remember is the increased delivery cost. Same-day delivery is a very appealing proposition for eCommerce businesses but comes at a hefty price. Hence it is highly recommended you consider this as the deciding factor with a strong analysis of the real return on investment.

What are the benefits of same-day delivery?

An increase in sales and a more sophisticated customer experience come as immediate benefits of same-day delivery.

You see, same-day delivery is becoming a norm for eCommerce businesses with each passing year. One of the core reasons behind this is the simplicity with which you can increase business with same-day delivery. So let’s check out some of these perks.

• Better Customer Satisfaction: Enhanced customer satisfaction is one of the most evident perks of same-day delivery. Streamlined customer experience always translates to more satisfied customers.

• Increased Sales: The other significant benefit of same-day delivery is increased sales. There are a number of ways you can increase sales with same-day delivery. eCommerce businesses of varied scales are leveraging this as a marketing opportunity as well to grow in a highly competitive market.

• Building a Trustworthy Relationship With Customers: Happy customers are the backbone of any successful business. How same-day delivery works makes it much easier to realize this goal and facilitate better customer relationships, thus propagating a positive brand image.

• Lower Inventory Costs: The same-day delivery mechanism reduces the number of resources you need to spend on maintaining an inventory. Same-day delivery can be achieved by building delivery channels straight from the suppliers, further enabling you to increase the profitability of your business.