Customer Experience

Move into the world of modern Customer Experience (CX) to become a digital powerhouse

As per a recent survey, 86% of buyers are willing to pay more for a better customer experience.

Customer experience goes further than marketing strategies and touchpoints. As your prospects find multiple channels to reach you, optimizing their interaction cycles to develop a favorable business outcome is all that shall matter in the coming times.

Leaders must go beyond organizational goals, pushing a customer-obsessed agenda.

Sadly, most businesses are stuck at creating computational designs that lead the prospects through a maze of inconsistent feeds. Whereas, a great customer experience strategy should outright display the brand differentiators – improving confidence, loyalty and satisfaction.

The Secret to Customer Experience

Here is what no one told you ...

The true equity of CX lies in making sure all roads lead to the same destination. That is to say, irrelevant of the channel, the competitors, the device or the design, your work begins at unravelling customer demand.

Find the gap, understand the purpose and implement a bottom-up approach to fulfill their needs. By creating a pathway that anticipates the expected outcomes, you can essentially find yourself at the top of the digital pyramid.

An Absolute Guide To Deliver A Seamless Customer Experience

Customer Experience (CX) ebook part 1

Current Cx Trends, AI, Analytics & More To Grow Your Business

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As customers of all ages begin to discover the efficiency and convenience that the internet brings, organizations will have to accelerate their value creation at the forefront. Now, customer experience goes beyond the traditional definitions of buying and selling. It involves the perceptions, impressions and intentions of a customer along the way. In essence, every touchpoint must meet or exceed the expectations, making the experience completely seamless and positive.

Thus, building an organization that is connected to every part of the brand, aligning from the front office to the back end, shall be the route to delivering an omnichannel CX. Today, consistently offering this approach is the key brand differentiator in every market.

We encourage you to assess the strategies in this eBook to decide how your customer experience shall align with the new reality.

Customer Experience (CX) ebook part 2

Hyper-Personalization for Seamless Customer Experience: AI, Analytics, BigData & Everything in Between

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The concept is based on developing a segment-of-one to supply contextual information, products and services. While personalization is all about incorporating transactional data such as title, name, organization and purchase history, hyper-personalization dives into behavioural and real-time data that is relevant to a particular user.

Leveraging artificial intelligence and real-time data forms the foundation of the approach. As digital branding and positioning become more competitive, hyper-personalization takes the guesswork out of the picture to improve customer experience across an omnichannel platform.

Our Customer Experience (CX) Suite Of Services

Ecosystem discussion
Stakeholder workshops
Design research
Content strategy
Lightning decision jams
Proof of concept creation
Measurement framework

User journey mapping
UX design
Visual design
Prototyping
Usability testing
Interaction design
Information architecture
Illustration
Animation
UX writing

Platform selection
Front end development
Back-end integration
Digital asset management
Tech Audit
DevOps

Data Analysis
Multivariate testing
Experimentation
Organic Optimization (SEO)

Adapty Methodology

Exceptional
CX Delivered

6ADMINISTER

How are we administering, measuring, recording and reporting these learnings into the system

5ADVANCE

How do you follow up with customers and extend the current relationship?

4AMPLIFY

How do you leave the customer feeling at the end of the interaction?

1ATTRACT

How are customers attracted to and informed of the service or product?

2ACCEPT

How does the customer enter into your digital ecosystem?

3ADOPT

How does the customer interact throughout the entire experience?