The concept is based on developing a segment-of-one to supply contextual information, products and services. While personalization is all about incorporating transactional data such as title, name, organization and purchase history, hyper-personalization dives into behavioural and real-time data that is relevant to a particular user.
Leveraging artificial intelligence and real-time data forms the foundation of the approach. As digital branding and positioning become more competitive, hyper-personalization takes the guesswork out of the picture to improve customer experience across an omnichannel platform.Download The Part 2 Of CX eBook Now!
Adapty is embracing the changing definitions of customer relationship – building experience models that reiterate your brand proposition through an omnichannel approach. Partner companies like Oracle, Salesforce, Adobe, Sitecore and Optimizely help us drive your customer data into actions, impacting the tech transformation from your homefront.Learn more about our customer experience services
Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help enterprises adapt to the rapidly changing business environment.