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Largest single brand fashion retail in India

The Challenges

  • The platform missed on a responsive environment, creating an outdated image for the company.
  • The brand needed to create a streamlined, multi-touch customer journey akin to its in-store experience map.
  • Being highly dependent on IT, the business users needed routine assistance, disrupting functionality.
  • The lack of Indian payment gateways and multi-currency support constrained the transactions and negatively impacted customer experience

Project Approach

  • Created a responsive site across all devices for a seamless online-offline transition and incremental conversion rates.
  • Designed a single catalogue, multi-currency layout to supportregion-specific product assortments, promotions and campaigns.
  • Accentuated OCC’s admin capabilities, giving the business users a synchronous understanding of merchandising tasks.
  • Optimized the checkout process and overall search for a single-point movement based on SEO recommendations and user session replay analysis.
  • Incorporated the platform with Amazon Web Services (AWS) to host admin UI extensions

Key Business Benefits

  • Holistically launch the first OCC site in India within a timeframe of three months.
  • Deliver year-on-year revenue growth with curated customer engagement and conversions.
  • Maintain the site’s integrity, even under maximum potential traffic during the Indian festive season.
  • Augment customer retention through the newly-implemented loyalty programme.
  • Ensure ongoing site support and enhancements with a managed services team.