Largest single brand fashion retail in India
- The platform missed on a responsive environment, creating an outdated image for the company.
- The brand needed to create a streamlined, multi-touch customer journey akin to its in-store experience map.
- Being highly dependent on IT, the business users needed routine assistance, disrupting functionality.
- The lack of Indian payment gateways and multi-currency support constrained the transactions and negatively impacted customer experience
- Created a responsive site across all devices for a seamless online-offline transition and incremental conversion rates.
- Designed a single catalogue, multi-currency layout to supportregion-specific product assortments, promotions and campaigns.
- Accentuated OCC’s admin capabilities, giving the business users a synchronous understanding of merchandising tasks.
- Optimized the checkout process and overall search for a single-point movement based on SEO recommendations and user session replay analysis.
- Incorporated the platform with Amazon Web Services (AWS) to host admin UI extensions
- Holistically launch the first OCC site in India within a timeframe of three months.
- Deliver year-on-year revenue growth with curated customer engagement and conversions.
- Maintain the site’s integrity, even under maximum potential traffic during the Indian festive season.
- Augment customer retention through the newly-implemented loyalty programme.
- Ensure ongoing site support and enhancements with a managed services team.