As a part of customer experience re-invention strategy, Vitamin Shoppe wants to improve customer shopping experience at both physical and online store
Consistent UX (User Experience) across all touch points; web, mobile, tablet and store agent console
Decouple UI and business layer to ensure future platform upgrades can be carried out with no impact to the UI layer
Increase scalability of the eCommerce platform to support increasing traffic with existing infrastructure
Reduce site maintenance overhead and costs
Solution
Delivered a seamless user experience, providing a Single Page Application (SPA) with a minimum of resizing, panning, and scrolling, across multiple view ports desktop, tablet and phone) by implementing an AngularJS based responsive interface
Built an improved product taxonomy, to ensure all users (customers, store agents, customer service agents) see a uniform hierarchy across all channels
Built a centralised information repository using NodeJS and MongoDB to serve consistent Product and Store data across all channels
Built UI layer that only consumes Oracle Commerce REST API's to decouple it from business layer, ensuring future platform upgrades can be carried out independent from the UI layer
This allowed existing application server infra-structure to serve additional requests during peak time, as it was only focused on the pure eCommerce aspects of order capture
Helped tune the performance of both backend and frontend code by implementing parallel asynchronous processing and eliminating redundant database requests
Built caching solution leveraging Akamai, Varnish and Component level caching designed to enable caching of all aspects of data, both on a CDN and at server side. This provides finer control in caching strategy for different components
Outcome
Redesigned site, coupled with promotional and marketing stimulus delivered increased orders during holiday sales events (50% increase YOY for Black Friday and Cyber Monday)
New responsive site lead to significantly enhancing customer experience, there by leading to one of the highest online sale during Cyber Monday
