Customer behavior has drastically changed over the past year, pushing the fashion industry towards digital trends that accelerate at an exponential level. This year, marketers will need to push themselves to take charge, pushing the brand identity, strategy, values, objectives and vision through a translation funnel that personalizes experiences at a micro-level.
Fashion Industry is expected to show a yearly growth rate of 7.42% from 2021 to 2025, driving a market volume of well over US$1,196,777m.
The global apparel market is projected to grow in value from 1.5 trillion U.S. dollars in 2020 to about 2.25 trillion dollars by 2025
As the digital dominance continues its growth in 2022, brands must develop further engaging experiences that encourage the customers to connect and interact. With travel in the crosshairs, an initiative to unlock more pockets of demand through tailored assortments needs to be taken locally. Now the road to recovery starts to be paved by concrete, the timing, and manner of how retailers, manufacturers, buyers, and fashion journalists approach the offset is also changing. Therefore, a demand-focused approach is needed for brands to survive the new norm.
Adapty is a leading digital commerce company with offices in the USA, UAE, and India. As experts in digital commerce and customer experience (CX) platforms, our technology teams design and implement omnichannel solutions that drive customer engagement and enable business growth. We help retailers adapt to the rapidly changing business environment.
Adapty is part of Apexon, a digital technology services and platform solutions company that partners with clients to improve their digital experience and insight. With more than 25 years of experience, our 5000+ talented team in more than 10 offices worldwide is helping companies enhance their digital experience with their customers.
Adapty specializes in B2C and B2B enterprise eCommerce solutions. Our teams have deep expertise in Salesforce Commerce, Oracle CX Commerce, Sitecore DXP/Commerce, Adobe Magento, and Optimizely Commerce solutions. Adapty has a strong capability in delivering highly personalized and superior customer experiences leveraging its creative, design, and performance UX framework.